Generative AI Tools And How They Are Revolutionizing eLearning

Generative AI Tools And How They Are Revolutionizing eLearning

Shutterstock and OpenAI: A Partnership for Generative AI Tools

It also includes ongoing royalties relevant to licensing for newly generative assets. On the other hand, Shutterstock’s approach seems to diverge from competitors like Getty Images by openly adopting generative AI. Interestingly, Shutterstock first initiated collaborations with OpenAI in 2021 to launch an image creator powered by OpenAI’s DALL-E 2, which became operational only around the end of 2022. They also have established licensing deals with Nvidia, Meta, LG among others for creating generative AI tools and models across 3D models, images and text.

Generative AI, particularly generative AI art, poses a potential threat to stock galleries, given its ability to create highly customizable stock images on the fly. However, Shutterstock has chosen to embrace generative AI, partnering with OpenAI to roll out an image creator powered by OpenAI’s DALL-E 2. The company says that it does not vet every AI image that customers create with its AI image generator tool but wants to reassure customers that the synthetic images they generate have the same protections as other types of content sold on its platform. The foundry Yakov Livshits will also adopt new NVIDIA research to generate physics-based rendering materials from text and image prompts, demonstrated at SIGGRAPH’s Real-Time Live competition. This will enable content providers to create 3D services, software and tools that enhance and expedite the simulation of diverse physical materials, such as tiles, metals and wood — complete with texture-mapping techniques, including normal, roughness and ambient occlusion. One of Shutterstock’s main competitors, Getty Images, has said it wouldn’t be wading into the murky waters of AI anytime soon.

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Some experts suggest that training models using public images, even copyrighted ones, will be covered by fair use doctrine in the U.S. Contributors to stock image galleries, meanwhile, including artists and photographers, have protested against generative AI startups for what they see as attempts to profit off their work without providing credit or compensation. Learning analytics is gaining popularity day by day by helping educators and L&D managers understand learner behavior. AI tools can be used to analyze vast amounts of learner data and generate actionable insights for educators and institutions. It can identify patterns in learners’ behavior, predict potential dropouts, and recommend strategies to enhance overall learning outcomes. Learning analytics powered by Generative AI can help optimize course structures, identify knowledge gaps, and refine content to cater to learners’ needs better.

shutterstock launches generative ai tool

The services were developed using Picasso, Nvidia’s cloud-based platform, also being used by by stock asset library Shutterstock for its upcoming text-to-3D model-generation service. Autodesk is to integrate generative AI services inside Maya, enabling artists to generate textures, materials and HDR images inside the 3D animation software. Shutterstock’s indemnification offering is part of its strategic steps in bringing AI to creative production. The company recently launched its AI Design Assistant and DALL-E powered AI Image Generator, which converts text prompts into visuals ready for licensing. For Meta’s part, it’s keen to bring Shutterstock’s content into its creative tools, aside from AI, with new, integrated options for ads, and other promotional offerings.

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For now, users can learn more and join a waitlist by visiting Shutterstock’s AI art website. By making the Generate tool easy-to-use, we’re hoping to deliver the best possible image results to our customers. The thing is, it’s difficult to pin down exactly when and where AI generators steal from visual artists. In Shutterstock’s case, every text prompt users’ feed the AI will result in four images, uniquely tailored to their request.

  • “With Firefly, Adobe will also be offering enterprise customers an IP indemnity, which means that Adobe would protect customers from third-party IP claims about Firefly-generated outputs,” Adobe said in a statement.
  • These collaborations aim to advance generative AI across various domains, including 3D models, images, and text.
  • She is enthusiastic about exploring new technologies and advancements in today’s evolving world making everyone’s life easy.
  • See the month’s best new 3D assets, including free 3D vehicles and props – and even a complete Sketchfab animated short.
  • In July, ChatGPT creator OpenAI, Google, Microsoft, Nvidia, Anthropic, Hugging Face, and Stability AI met with the Biden Administration and committed to developing safe, secure, and transparent AI technology.

He added that the company had already announced a full indemnity for licensing generative AI images for specific client use cases at Shutterstock’s global conference in May, but now the offering is being rolled out to all customers with an enterprise business account. The partnership aims to develop generative AI tools that can transform images in Shutterstock’s stock content library. It also aims to bring generative AI capabilities to mobile users through Giphy. In addition to providing training data, OpenAI will work with Shutterstock to bring generative AI capabilities to mobile users through Giphy, the GIF library recently acquired by Shutterstock from Meta. This move signifies Shutterstock’s commitment to driving AI tech innovation and positions it as the data and distribution partner of choice for industry leaders in generative AI.

Yakov Livshits
Founder of the DevEducation project
A prolific businessman and investor, and the founder of several large companies in Israel, the USA and the UAE, Yakov’s corporation comprises over 2,000 employees all over the world. He graduated from the University of Oxford in the UK and Technion in Israel, before moving on to study complex systems science at NECSI in the USA. Yakov has a Masters in Software Development.

DALL-E 2 itself came out of beta recently and removed its waitlist, opening its platform to millions of users. Alibaba Group’s cloud computing arm is harnessing the power of generative AI to build a suite of productivity tools. One of its earlier generative AI models, Tongyi Qianwen, has amassed over 300,000 beta testing requests since its launch in April. Alibaba Cloud has joined with partners to build customized AI models for industry-specific applications.

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My background is in Communication and Journalism, and I also love literature and performing arts. In a strategic move signifying its commitment to artificial intelligence (AI)-powered solutions, Shutterstock recently announced the widening and deepening of its relationship with OpenAI. The company intends to supply the AI startup with an array of training datasets over an extended timespan of six years.

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From 2021 onwards, Shutterstock sold images and metadata to OpenAI to help create DALL-E (OpenAI’s Altman describes this data as “critical to the training of DALL-E”). Now, with the integration of OpenAI’s text-to-image AI, the partnership is going full circle, and DALL-E’s output will compete with the same individuals whose work was used to train it. Issues related to stock creator compensation have been front and center recently. As the tool they will offer is trained with content from Shutterstock’s depository, the images created with it are meant to be much more transparent and legally valid, or that’s the intention. Shutterstock has expanded its existing deal with OpenAI to provide the startup with training data for its AI models. In return, Shutterstock will gain “priority access” to OpenAI’s latest tech and new editing capabilities.

Generative AI, particularly generative AI art, poses an existential threat to stock galleries, given its ability to create highly customizable stock images on the fly. It’s one thing to watch small upstart companies like Stability AI and Midjourney unveil artificially generated imagery. It’s altogether another to see a publicly quoted giant Yakov Livshits like Shutterstock embrace the technology as a first mover advantage. Shutterstock, the $2 billion market cap digital content company, has just announced the launch of a free AI generative art service. The announcement wasn’t exactly unexpected, but even so it’s going to rock the foundations of the creative arts industry to its core.

For now, and for the foreseeable future, I think I’ll be Yakov Livshits sticking to Shutterstock’s more standard offerings.

shutterstock launches generative ai tool

As the industry evolves, companies like Shutterstock need to strike a balance between technological advancements and ethical considerations. By engaging in responsible AI practices, Shutterstock can continue to support artists, photographers, and content creators while delivering cutting-edge solutions to its customers. While some experts argue that training models with public images fall under the fair use doctrine, others believe explicit permission is required.

shutterstock launches generative ai tool

The platform eliminates the need for design expertise or a creative team to create exceptional work. One of the main capabilities of generative AI is its employment of machine learning to respond to user prompts. It can function much like a personal assistant, capable of generating texts, summarising meeting transcripts, planning events and even analysing documents.

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